Keen hired us to design the graphics for their new 2010 tradeshow space at Outdoor Retailer. In keeping with Keen’s repurposed aesthetic, we developed an overall graphic framework that told the Keen brand story, “hybrid life.” Photographs were framed with reclaimed windows, and the entire booth was overlaid with hand stenciled and painted graphics. We helped source reclaimed furniture and fixtures to carry the sustainability story through every part of the booth. This fresh new presence won Best in Show honors for Keen.